AUTHENTIC, BEST-IN-CLASS CONTENT
As brands of all sizes struggle to meet the demands of today’s fragmented, digital marketplace, there is a need for a new type of lean and multi-disciplinary creative services provider. 1623 Studios is just that – a full-service media center with a vast network of strategic partnerships that allow us to scale to the needs of your project and budget.
We live and breathe the content ecosystem, from development to production, distribution and measurement.
Contact us now to see what sets us apart.
Brand Assessment
Assessing your brand for consistency, tone and value. Whether a product or a service we look for consistency in messaging, marketing and customer experience.
Focus Groups
A focus group is a small, but demographically diverse group of people and whose reactions are studied especially in marketing and branding research.
Brand Experiance
Brand experience is the sensations, feelings, acknowledgement, and behavioral responses created by brand-related interactions that are part of a brand’s identity, communications, environments and customer service.
Media Strategy
A media strategy is a marketing plan of action that helps businesses reach their target audience.
Story Telling
Storytelling and content marketing go hand in hand. Stories bring energy and emotion to a brands message and urges us to talk action.
Campaign + Content Development
At its core, your content marketing strategy is your “why.” Why you are creating content, who you are helping, and how you will help them in a way no one else can.
Integrated Marketing
Creates a unified and seamless experience for consumers to interact with a brand; it melds all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through
their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force.
Branding
Is a process used to create product or service differentiation, build awareness and extend customer loyalty.
Digital Marketing
Digital marketing, is the promotion of products or brands via one or more forms of online media and platforms.
EMail Marketing
Email marketing is one of the most cost effective way to build personalized experience with your brand, product or service.
An optimized email database ensures that the right message reaches the right customer at the right time tailored to their needs and preferences.
Traditional Marketing
Includes print advertising such as newsletters, direct mail billboards, flyers and newspaper ads.
Marketing Analytics
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI).
Marketing Optimization
Marketing Optimization is the process of improving the marketing efforts of an organization in an effort to maximize the desired business outcomes. Marketing optimization is performed on each individual marketing tactic employed, as well as optimizing the fit of those tactics into the marketing strategy as a whole.
Attribution
The process of identifying a set of user actions (“events” or “touchpoint”) that contribute in some manner to a desired outcome, and then assigning a value to each of these events.
Customer Insights
Is an interpretation of behavior used to gain a deeper understanding of their customer and target audiences.
Social Media
To build and promote the reputation of a brand, product or service via, Facebook, Twitter, Instagram etc…